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Instead, they want to send users to true content pages product pages, category pages, static site pages, blog posts and articles. This is an extremely common issue with eCommerce websites. For example, if a product is placed in both category A and category B, and if category directories are used within the URL structure of product pages, then the CMS could potentially create two different URLs for the same product.
As one can imagine, this can lead to devastating duplicate content problems for product pages, which are typically the highest converting pages on an eCommerce website.
Common approaches to fix this are: Use root-level product page URLs unfortunately this removes keyword-rich, category-level URL structure benefits and also limits trackability in Analytics software.
In some instances, this situation can also arise with sub-Category URLs where the products displayed might be exactly the same, or close to it.
Taxonomy opinions aside, the same approach can be applied in these situations as with product pages. Also, ensuring that robust intro descriptions exist atop the category pages would help ensure that each similar sub-category page has unique content. This can create duplicate content between the product pages, themselves, and the corresponding product review pages.
Google also allows webmasters to set up both the www and non-www version of domains within Webmaster Tools, and to set the preferred domain. Uppercase and lowercase URLs need to be handled in the same manner.
If both render separately, then search engines can consider them different. We have a helpful article that offers instruction on how to do this: I noticed there was some confusion around trailing slashes on URLs, so I hope this helps. Common approaches to fixing this problem are to either canonicalize both to a single version or redirect one version to the other.
Most times, search engines have no way of finding these URLs. However, there are instances where this is possible, such as when a logged in Administrator is updating content and navigational links.
Every little bit counts. Category Pages Category pages on eCommerce websites typically include a title and product grid.
This means that there is no unique content on these pages. The common solution to combat this is to add unique descriptions at the top of category pages not the bottom, where content is given less weight by search engines that describes what types are featured within the category.
There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results due to long-tail keyword traffic.
A benchmark of words is common. Doing so could limit user discoverability of the product grid upon visiting the category page. Intro descriptions on category pages offer a great opportunity to build deep links to related sub-category pages, related article content that may exist on the site, and popular products that deserve attention and link equity.Writers and Editors, linking writers and editors to resources (including each other), markets, clients, and fans; maintained by Pat McNees, writer, personal and organizational historian, journalist, editor.
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